Fandom Apocalypse: Spreading the Star Wars Word



Remember in 2014 when #FANDOMPOCALYPSE was posted all over the internet social media sites ranging from Twitter to Facebook, to Pinterest, Instagram. Sort of crazy and lots of fun. Well, the creators of the FandomApocalypse site went all in by hosting the first ever Star Wars Fansite Seminar on Twitter. It was a 24 hour event. Everyone was invited to join and participate in the seminar, simply use the hashtag #SWFS in their tweets. The idea behind this seminar was simple: Star Wars fans worldwide, with years of experience running Star Wars fan websites, wanted to share the tips, tricks, and secrets that they’ve learned to help fans that are looking to jump into the world of Star Wars fandom. However, several years later fandomapocalypse.com disappeared from the web. It's domain registration had expired. I'd like to know the story behind that.

Recently I discovered that the domain for fandomapocalypse.com was available, so I bought it with the goal of recreating some of its content from its archived. I definitely didn't want someone else purchasing the domain and re-purposing the site for something that had nothing in common with Star Wars. Your site was great Austin Blankenship and Chris Carey.

Content from the site's archived pages.

Consider the information on this site for its historical value and a nostalgic stroll back to #FANDOMPOCALYPSE.

But... fans of the original website will say, "This site doesn't visually look like the old site." Well, that's true, but the ambiance projects the mood I wanted to establish, so please be indulgent.

I showed this site to some of the folks who work at the same progressive software development firm as I do. We all work on a specialized web app development team that helps our clients integrate all their multiple COTS programs. What happens is the client or their customers have needs that their existing software can't meet. Many off-the-shelf programs rarely integrate with each other. When integration with existing software is important custom software development is usually the best option in the long run. Well, my techie cohorts are all StarWar fans. They thought it was cool to recreate this site with archived content. I hope you all enjoy reminiscing and reading this content. And now let's plunge into FANDOMPOCALYPSE!

#FANDOMPOCALYPSE

Hello, followers, friends, and people of all kinds. This is for any fangirl or fanboy, anywhere in the world at all. I have realized that fandoms generally judge each other, we are never united. But we are all more or less the same. We are all obsessed about things (more like people) who we know we will never meet. We ALL love something so much, that no one can begin to understand. More on that later. *right in the feels*

Anyway, to the point, we need to be more united. So I have thought up #FandomApocalypse Day. Whether you are in a book fandom, a show fandom, a band fandom, a webcomic fandom, an anime fandom, or any other fandom AT ALL about ANYTHING, this is for YOU.

On February 15, the day after Valentine's day, it is “FandomApocalypse Day.” Write “FandomApocalypse” on your left arm in green ink (even though that's supposedly not a creative color) and wear ANY article of clothing that has to do with your fandom. This includes cosplay, T-shirts, pants, hats, headbands, or anything that has to do with your fandom at all. You can even act like your favorite character all day, for all I care. Just participate!!!

My point is, we need to be united as one for at least this day. There is one more thing that is a part of this day. If you see any other person that has “Fandompocalypse” on their left arm, you must go up and say hey to them, hug them, whatever. It doesn't matter if they are a part of the fandom you normally detest, we are ALL fangirls and fanboys, we shouldn't judge each other!

The last matter of business, get this spread ALL over. On Facebook, Twitter, Tumblr, Pinterest, Instagram, anywhere else, whatever. Use the hashtag “#FANDOMAPOCALYPSE” on your pic, and tell your friends about it. Let's make this happen, fandoms!!! Now go and spread the news!!

About

Founded 2013, We generously share our Star Wars knowledge with you through the Fandom Apocalypse.

The word apocalypse comes from the Greek term apocálypsis, meaning to uncover. The apocalypse is the end of the world to many, but to us it represents knowledge revealed.

Alert the masses to our own opinions on Star Wars. Build bomb shelters. Save the hot chocolate.

Specializing in Star Wars related opinions, thoughts, analysis, and clever remarks. Featuring people who write, laugh, and dance.

We seek to spread the truth to fandom.

Austin Blankenship – Twitter
Austin is the founder of Fandom Apocalypse – he received his great revelation for the site on the floor of his bedroom. Not as epic as the island of Patmos, but more cozy. He also runs SoloSound.net, is the former Sultan of EUCantina, and kindly begs you to consider visiting the photography portfolio of his best friend.
Austin works at his local library, spending his evenings in the company of Patterson, Seuss, and books for dummies. When he isn't working or attending college, Austin tries to find time for basketball and this website.

Chris Carey – Twitter
Chris does undercover senior investigator government work in Washington D.C. He'd tell you more about it, but then he'd have to kill you. And he is not a violent man.
Chris has written for several Star Wars fansites over the years, and holds a degree in journalism. You've probably read his work before. Chris enjoys films, games, and jokes. Other than that, we don’t know much about him.

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Fandom Apocalypse Posts

 

Darth Vader and the Big Three

February 4, 2013 8:15 pm ⋅ Austin

No, I'm not talking about Han, Luke, and Leia. Darth Vader appears with perhaps the most famous Big Three from reality: Winston Churchill, Joseph Stalin, and Franklin D. Roosevelt. I'm not sure the leaders of the Allied Powers of World War II ever faced a villain quite like the Dark Lord of the Sith.

Leaders of four of the most powerful empires in history.

Imagined by Agan Harahap, this picture is part of a fun series of images that allows legendary (but fictional) heroes and villains to time travel into iconic war photographs. It also presents a question. If the Big Three from Star Wars were to expand and include a fourth member, who would it be? Lando? Jaina? R2-D2?

 

My Favorite Links of the Week

January 31, 2013 11:46 am ⋅ Austin

Enjoy some of my favorite Star Wars posts from around the web this week!

Profiling the New Boss -The Hollywood Reporter has a FANTASTIC article on Kathleen Kennedy, with details on her career and her pitch to J.J. Abrams.

“Kennedy, Abrams and the writers met secretly for about three hours Dec. 19, and “J.J. was just on the ceiling when I walked out the door,” she recalls. But still, she says, Abrams had “very genuine concerns” about his obligations elsewhere and the impact on his wife and three kids, given the likelihood that the film would not be shot in Los Angeles. And then there was the unique nature of the franchise. “If there was any pause on J.J.'s part, it was the same pause everybody has — including myself — stepping into this,” she says. “Which is, it's daunting.’”

I've said before that the three people most responsible for the success of the original Star Wars trilogy were George Lucas, John Williams, and Ralph Mcquarrie. I think this new era of Star Wars will be led by a new Big Three, featuring Abrams and Kennedy – the third spot should be reserved until Episode VII has been released.

  • Is Hitchcock Influencing Next Arc of The Clone Wars? - Pete at Lightsaber Rattling takes a look at the titles for the final four episodes of the season, and finds they are unmistakably tributes to Alfred Hitchcock films. The descriptions for the episodes even seem to match different storylines from the Hitchock movies.
  • A Trekkie Perspective - Not a big Star Trek fan? Didn’t see J.J. Abrams’  2009 Trek film? Never fear! Tosche Station gives us a Star Trek fan view of the Abrams news.
  • The Clone Wars Q&A - Big Shiny Robot has a transcript of the first part of the Q&A session from the USO Clone Wars screenings, while Club Jade has the second. As a fan of Avatar: The Last Airbender, I found Dave Filoni's remarks on working for that show and his transition to The Clone Wars particularly interesting.

“I was like, “Nothing is going to get me out of here – I love Nickelodeon.” We were joking one day at lunch, “What would it take to get you off the show?” “If George Lucas called and offered me a job, I'd go do that.” and we were all “Ha.. that's so funny. He doesn't even know you're alive, haha.” and then they called the next week, and I thought it was a joke and I almost hung up on him, and I don't know where I'd be now. But luckily, I took that call.”

Another neat note? Dave and George sat down and finalized the future of Ahsoka before Lucas retired. So that's settled. Q&A sessions with Filoni always produce the most information about the show, so if you're a fan, I'd highly encourage you to read these transcripts.

  • And Finally - Knights Archive has posted the preview for Saturday’s new episode of The Clone Wars. I love the humor in the elevator scene. And remember, this is the final episode of the Darth Maul arc. It’s kind of a big deal.

Posted in: Episode VII, Fun News, The Clone Wars ⋅ Tagged: Episode VII, Star Trek, The Clone Wars

Rebels Under the Radar – Spotlighting the New Series

January 29, 2013 3:03 pm ⋅ Austin

The Expanded Universe spotlight is currently set on John Jackson Miller’s Kenobi, a Sword of the Jedi trilogy featuring Jaina Solo, and novels from other familiar faces like Troy Denning and Joe Schreiber. Dawn of the Jedi, by Tim Lebbon, and the next EU release, The Last Jedi, share the spotlight as well. Even a Paul S. Kemp duology, which might be withered on the vine, sits in the rafters, ready to drop down to center stage if it’s as big of a showstopper as rumored.

My mock teaser poster for Rebels

But the Star Wars: Rebels series – featuring a three standalone novels that give full attention to Luke, Leia, and Han back in the good ol’ days – hasn’t sniffed the spotlight. In fact, the series isn’t even present in our metaphorical EU theatre.

I’m going to take control of this show for a moment. Today, I’m pulling back the curtain on Star Wars: Rebels. Here’s what you need to know, and why you should be excited for the upcoming series.

What We Know So Far 

Rebels is a sub-series of novels placed in one era – between A New Hope and The Empire Strikes Back – and focusing on the early adventures of the Big Three. It should be noted that this is not a trilogy – the books are simply set in the same general time frame. Think of the The Old Republic novels as a comparison. All of those stories play out in the same period under a larger series name, but each individual book is considered a standalone. The same idea is being used for Rebels.

The series brings three (technically four) authors to the table who are all new to Star Wars fiction. Veteran scribes Martha Wells, Kevin Hearne, and James S.A. Corey will each pen three separate titles. There has not been an official release date announced for any of the novels, but Martha Wells has “late 2013″ listed on her website.

Shelly Shapiro, Editor at Large at Random House and the woman behind Del Rey’s Star Wars material, said this to me about the series:

“With the recent exciting news of a new Star Wars movie in the offing, we expect there will be a lot of attention focused on the classic era and the original Star Wars heroes–a perfect time to share some new adventures set in that era and to excite even more fans to become readers.”

While Del Rey has remained vague on details from the start (and with publication still very far out, who can blame them?), further digging can tell us more about the novels and the authors involved.

The Leia Novel  – by Martha Wells

The novels will involve all of the Big Three, but it seems like each is being written with a focus on one character more than the other two. Martha Wells’ book is 75-80% Leia’s point-of-view, and the first complete draft was finished on January 16. Wells spoke to me about her excitement for the story, and part of it comes from her long love of Star Wars: “I grew up with these characters, they were my introduction to media and SF/F fandom, and I was very happy to write this book.”

Martha Wells has been nominated for the Nebula Award and several other fantasy writer accolades. She has penned eight fantasy novels and is experienced with tie-in material; she has written two Stargate Atlantis novels. Wells has an academic background in anthropology.

A Leia novel is something that some fans have been clamoring for recently, and while Luke and Han have headlined stories many times, Leia hasn’t been given the same treatment. Wells has a fantastic opportunity to really please Leia supporters and Star Wars fans in general.

The Luke Novel – by Kevin Hearne

Kevin Hearne has turned in a funny outline, and he told me that his excitement ”about writing a Star Wars novel in the Classic period is on the asdf;lkj level”.

The asdf;lkj level, folks. That ranks pretty high in the echelon of excitement levels. It barely comes below “I’m going to need a new pair of pants.”

While this has been billed as a Luke-focused book, Hearne reminded me that “It’s not just Luke—it’s an adventure starring Han and Leia and the whole gang, and it’s tremendous fun.”

A New York Times bestselling author, Kevin Hearne grew up as a gigantic Star Wars fan. Seriously, just read the second paragraph of his About page. There is some major Star Wars love going on. Hearne’s story of becoming a published author is rather inspiring, and it makes me root for the guy. I’m happy that his nerd dreams have come true. I think I would have more interest in Leia or Han as central characters (we get a lot of Luke), but Kevin Hearne is the author that has intrigued me the most. And like he said, it’s not just about the farmboy.

Hearne has written five novels in his series The Iron Druid Chronicles, with plans for several more. By at least January 17, he had sent in the outline, and had planned to start the draft when he heard back. We know that at least one of his editors was impressed!

The Han Novel - by James S.A. Corey

James S.A. Corey is the pen name for a team of two authors: Daniel Abraham and Ty Franck. Writing under the James S.A. Corey pseudonym, the pair have published novels in a series called The Expanse (Tracy at Club Jade recommends the first two books). Hugo and Locus award nominations litter the past of their separate works.

The Han Solo novel was announced at the NYCC in October (the other two titles were announced at Celebration VI), but an outline has already been approved. The collaborating authors have been learning some new things while writing the novel:

 If someone has a good idea, it’s Leia. Han is always always always wrong when he makes a plan or predicts the future, but man does he improvise gracefully.

Han seems to be present everywhere, even making surprise appearances in books that he doesn’t star in, but it’s always nice to get a fresh take on the character – especially from such celebrated authors.

Be Excited

Why should you be interested in this series?

Is there a better group of characters than the classic trio of Han, Luke, and Leia? And there seems to be a major attraction to adventures set between A New Hope and The Empire Strikes Back lately. Brian Wood’s Star Wars comic, placed in the same era, has been immensely successful. These novels are being composed by bestselling authors, and most importantly, big Star Wars fans. Anyone involved in the project that I’ve spoken with is extremely enthusiastic. The more I hear about it, the closer I get to that “peed my pants” excitement level. That’s a good place to be.

The EU spotlight might be pointed elsewhere for now – but Rebels has the potential to steal the show.

Pre Vizsla is the Fruit Ninja

January 26, 2013 8:32 pm ⋅ Austin

Last week’s episode of The Clone Wars showed some great Pre Vizsla moments (though nothing compared to today’s episode), but one darksaber sequence in particular made me realize an obvious truth:

Pre Vizsla is the Star Wars Fruit Ninja. Just watch the scene:

We now need two things. A Fruit Ninja app that features the darksaber plus guards from Jabba’s Palace, and a live action version set to dubstep, like the game has.

Oh, Pre Vizsla. Keep your head up, guy.

J.J. Abrams Confirmed to Direct Episode VII

January 26, 2013 7:26 am ⋅ Chris

J.J. Abrams has been confirmed as the director of Star Wars: Episode VII.

Although the details of the movie are still tightly guarded, the choice of J.J. Abrams is highly interesting. No doubt there will be endless speculation in the coming days with regards to what Abrams brings to the table. Abrams, of course, has spent the last few months denying any involvement or desire to work on Star Wars. This, despite the heavy influence that Star Wars has had on Abrams’s film career. Abrams is now, of course, at the helm of the rebooted Star Trek film franchise. How his involvement in Star Wars will affect Star Trek (or vice versa) is currently unknown, but with Star Trek Into Darkness hitting theaters this summer, expect that question to be answered sooner rather than later. Abrams also has a very strong relationship with composer Michael Giacchino, who composed the music for (among other Abrams and Disney productions) Disney World’s Star Tours.

Abrams is perhaps best known as being the co-creator of the television shows LOST and Fringe. As for his directing credentials, Abrams has directed only a handful of feature films. His directorial debut was Mission Impossible III (perhaps the best of the series, thus far). In addition to the two Star Trek films, Abrams also wrote and directed Super 8, which follows a group of children attempting to make a movie while a dangerous monster threatens their small mid-West town. Abrams also produced the found-footage horror film, Cloverfield.

Abrams has been an unabashed lover of Star Wars, and has often spoke of the influence it has had on him. Just a few months ago, he told Entertainment Weekly:

“As a kid I was always a fan of special effects. Watching movies I was constantly trying to figure out how they did it, whatever the effect was. Star Wars was the first movie that blew my mind in that way; it didn’t matter how they did any of it because it was all so overwhelmingly and entirely great. It was funny and romantic and scary and compelling and the visual effects just served the characters and story. It galvanized for me; not for what wasexciting about how movies were made, but rather for what movies were capable of.”

Now that the director has been decided, Star Wars: Episode VII will finally begin to become a reality in the minds of many. Are you happy with the choice of Abrams? Let us know in the comments!

Post Navigation: A Revelation for Star Wars

Taken from the Greek word apocálypsis, the apocalypse is a lifting of the veil - a revealing of hidden knowledge to the masses. We alert the masses to our own opinions on Star Wars. We build bomb shelters. We save the hot chocolate.

The sky is only falling if we say so.

On Spoilers and Warnings

January 19, 2013 7:38 pm ⋅ Austin

We have an unfortunate nature as humans that we can never seem to get past. It is our nature to be defensive. After all, the ultimate instinct is to survive, to last, and if we give in and abandon the desire to defend ourselves, there must be a consequence, right?

Wrong. There is a time and a place for everything. Sometimes it is good to stick to your guns, to protect your values, and to stand your ground. You can be in the right and defend yourself with your last breath and that wouldn’t necessarily be a bad decision. There are other times when you should just lay down your arms, put up your hands, and give in. It’s not a motion that we naturally want to make, but there are certain circumstances where it is the best choice that we have. It appears at first glance to be a sign of weakness, but oh my word, can it be a powerful display of strength.

This is always the correct choice when spoilers are involved.

It’s a situation we are all familiar with. Unsuspecting, as your guard is down, a spoiler appears. You are upset and disappointed, but the worst part might be that the guilty party is so often defensive of their actions. They don’t personally consider it a spoiler, it isn’t a spoiler to start with, and after all, you shouldn’t be reading anything online if you don’t want to be spoiled. These are the defensive tactics we see all of the time.

The Internet has never been a more dangerous place for those wishing to avoid spoilers; you can thank social networking for that. Live feeds like Twitter and Facebook present a format without room for spoiler-warnings. One Tweet you’re reading about a friend’s dinner plans, and the next you’ve accidentally discovered the ending to Fringe. There simply isn’t time or space to realize that what you’re reading is going to ruin some plot point. This means that, far more frequently than we want, we’re being spoiled before we can watch that movie we’re really excited about, or finish the final chapter of that bestselling book.

Can/should spoilers be stopped? And who is really at fault when the situation described above plays out?

Answer Number One: No.

Spoilers can not possibly be stopped. Even before the dark times, before the social media, we’ve dealt with the persistent and unsolvable problem from which all spoilers are born – that guy. That guy who was honestly oblivious that he was sharing a spoiler. That guy who decided to be a jerk and send the spoiler as the subject of an email just to force you to read it. That guy who shared a spoiler and didn’t care if you saw it or not: he just wanted to express his emotion over the death of _________. As long as that guy exists, spoilers will too. And hey, there’s no law against divulging the information. If you want to share the most important plot twist from the summer’s blockbuster with everyone on your Facebook page, nobody can stop you, and they shouldn’t either. That’s your call to make. But keep reading, because there are a few things to consider before you make that call.

Answer Number Two: Both parties.

Have you ever played the blame game? It’s quite simple. We get in a circle. I’ll start. I point my finger at the person to my left, and blame them for our undesirable predicament. That person then points to their left, blaming the next person. This continues all the way around, over and over. For a fun variation, reverse and blame the person on your right!

When we have a spoiler problem, we start to play the blame game, and this goes back to our defensive instinct.

“How dare you mention the death of that character? I haven’t watched the episode yet!”

“I couldn’t know you didn’t already know that they died! You should not have read my post!”

“I had no idea that your post would contain that information. Spoiler warning, please?”

“The episode aired two weeks ago! It’s not even a spoiler.”

Wait, pause. Timeout. This might be a good time to bring in the definition of a “spoiler”. Let’s examine the third definition, shall we?

Just consider that. Did the information just ruin the viewer’s sense of surprise or suspense? If so, Merriam-Webster calls it a spoiler! Still, the definition is so vague. Shouldn’t there be a time frame on spoilers? How can we know if our particular detail would have been surprising to anyone else, since it wasn’t to us? I have a golden rule for spoilers that I think we should all consider, and then a few tidbits of advice that might help in the future.

The Golden Rule for Spoilers - If a person considers something to be a spoiler, regardless of what you think, it is a spoiler to that person. Period.

Don’t defend the action of spoiling it for that person.You can’t possibly claim to know if you really spoiled something or not. If they said you did, how can you argue? Maybe it wasn’t a spoiler to you, and maybe you think it is rather silly that they are upset, but guess what? You just spoiled something for them. Stop fighting for a second and apologize. And if your pride won’t let you do that much, at least resist the nature to defend your actions. It won’t help, you won’t unspoil them, and you won’t look any better for it.

Some tips for those dealing with spoilers:

  • Think before you speak. Before you post something, seriously consider if the information is well-known to the general public. You’ll occasionally have somebody upset that you unveiled the secret that Vader is Luke’s father, but most spoilers really do deal with recently released material. And in the case of the thirty-year-old-spoiler (isn’t that a movie?), you are still better off to just follow the Golden Rule.
  • Let us know. Feel like you have no choice but to post something that you know would be considered a spoiler by most people? You are always free to utilize an extraordinary new invention – the

SPOILER WARNING

  • Play nice. If you do have something spoiled for you, you don’t have to point it out to the guilty party, and you certainly should not be rude about it. It was most likely unintentional, and one day you are going to slip up too. I know I have.
  • Better to be safe… When it comes to really important things (times when you would actually die if you knew), it really is better to be safe than sorry. Just stay away from the Internet or other sources until you’ve had time to experience the material spoiler-free.

It’s a tricky topic. There is no predetermined set of rules on what is and isn’t a spoiler, and on how to treat the little buggers. When it comes to posting, just use common sense. When that still results in someone being upset… just follow the Golden Rule.

Spoiler Warning: it will help.

Celebration Europe II – Make Us Proud

January 18, 2013 10:16 am ⋅ Austin

Tickets for Celebration Europe II went on sale yesterday. I do wish that I could go, because I’m pretty sure that you’ll see things like Darth Vader playing the bagpipes in a kilt while riding a unicycle. All day long. Even Orlando didn’t give us that (of course, the strict weapons policy kept all bagpipes out of the convention center).

Congratulations to our European pals! Celebration is the ultimate Star Wars party, and if you missed out on the first Celebration Europe, don’t make the same mistake this time. It’s worth going for Dave Filoni alone.

I have a request for those who will be there. Since very few members of the American fan sites will be attending, the burden of bringing Celebration Europe to everyone who can’t make it falls on you. The folks over here worked very hard to make CVI come to life on your computer screen. Now it’s your turn. We want pictures. We want video. We need information! Be on Twitter at all times (if you’re attending, leave your username in the comments so we can follow) and make  YouTube your new best friend. The Celebration VI coverage from fansites blew me away, but anything we can do, you can do better. It’s up to you.

Thanks in advance.

The Darth Maul Arc… I Know What Happens

January 17, 2013 10:23 pm ⋅ Austin

I am ashamed of myself.

I have done this more times than I care to admit. I will come across spoilers for something that I’m planning to watch or read, and instead of waiting for the actual product, I devour the information. This must be what it’s like to have a chocolate addiction. There it is in front of you, and you know you shouldn’t, but great Scott, it is just too good to resist.

When I found the plot for the next three episodes of The Clone Wars online, with every mouth-watering secret revealed, I couldn’t stop myself from taking a little bite. And then another. And another. And eventually I just shoved that entire chocolate bar in my mouth and swallowed it whole.

I now know what happens in the Darth Maul arc. It is amazing. It is jaw-dropping. It is everything that I had hoped for and more. And I wish I didn’t know. All of this could have been new to me on my television screen. I would have sat, completely oblivious, enthralled by every twist and turn. Instead, I know what happens. I read the end of the book.

I’ll add a few words of advice before we get this thing started on Saturday morning.

You need to either watch or read up on every episode of The Clone Wars that includes Mandalore (yes, even the handful in Season Three that we promised to never speak of again), Darth Maul, and Savage Opress before you start this arc. I would advise you to be seated when you watch, and don’t be drinking anything – no need to risk any spit-takes. Be ready for an emotional roller-coaster. Try to prepare yourself for the most satisfying story we’ve seen on the show. Five seasons of building up, of establishing characters and details, all come together. If you aren’t a regular viewer, become one for the next few weeks.

But most of all: don’t read any spoilers!

Stunning Cover for Dawn of the Jedi Novel

January 17, 2013 2:28 pm ⋅ Austin

Hollywood.com revealed the cover art for Star Wars: Dawn of the Jedi – Into the Void today. The novel will tie-in to the popular Dark Horse comic series.

I think I’m in love. This is a beautiful cover. As someone who sees thousands of books every day, I know what stands out on a shelf and what can be easily passed over. This thing will catch your eye. The colors, the sword, the pose of the character – what terrific art! The lettering is perfect. And hopefully, people will judge this book by its cover and grab it for that reason. I don’t think the idea of “Je’daii” and a story 36,000 years before the Star Wars that most people know will be a must-buy for the casual fan. That’s not the approach Del Rey should take to market Into the Void. You can sell three things with this novel, and they’re capitalizing on all of them from the get-go.

  1. Tim Lebbon – already a New York Times bestselling author. His previous bestselling work was an adaption of a comic – so he’s succeeded in this realm before.
  2. A female protagonist. Lanoree Brock will make her first appearance in Star Wars as the main character of this novel, and having a clean slate is always a good thing. Lebbon has a chance to make her a real fan favorite – as long as the fans give her a chance. Don’t shrug this one off because of the era! There is potential for the fantastic heroine that we’re looking for in Into the Void - I think she deserves a chance. This is the most exciting aspect for me.
  3. The cover! Every casual reader, semi-interested fan, and completely hardcore EU follower will see the cover before they ever have a chance to read a word in the book. This art pops and stops, and heads will turn.

Del Rey is marketing all of these points wonderfully. Lanoree is in the spotlight on the cover and in the official summary. Lebbon’s first name has been legally changed to “New York Times bestselling author”. And did I mention that the cover absolutely shines?

OUT: Genre Novels. IN: Fan Service.

January 17, 2013 11:52 am ⋅ Chris

There are some big changes coming from Del Rey this year

In 2009, Del Rey began publishing books that were, in essence, genre novels. A Star Wars genre novel is simply a Star Wars book that doesn’t feel like Star Wars, because it’s designed to pull readers that enjoy other genres into the Expanded Universe. Probably the most recognized example of this is Death Troopers, a horror-themed Star Wars book that featured a zombie outbreak. The book, frankly, sucked. It also sold a gazillion copies because zombies are IN right now, and even those who weren’t regular EU fans were picking up the book to see how well Star Wars and zombies could coexist (the answer, of course, being: poorly). When Red Harvest hit shelves a year later (and missing the crucial October street date), it landed with a thud – readers were, for the most part, unimpressed and far from scared. Setting the book thousands of years before Death Troopers and making it a weird prequel-that-isn’t-a-prequel probably didn’t help much either.

 



 

More Background On FandomApocalypse.com

 

FandomApocalypse.com represents an interesting chapter in the history of online Star Wars fandom, particularly during the early 2010s when independent fan websites, blogs, and social media communities played an increasingly important role in shaping conversations about the franchise. Originally established in 2013, Fandom Apocalypse was a fan-driven publishing project devoted to Star Wars news, commentary, literature, television, movies, and the broader culture of fandom. Its creators approached the franchise with enthusiasm, humor, and a willingness to engage other fans in discussions that extended beyond conventional entertainment reporting. Although the original website eventually disappeared from the internet, its articles and community activities offer a revealing look at how Star Wars enthusiasts communicated, collaborated, and interpreted developments during a particularly transformative period in the franchise's history.

The website is especially remembered for helping organize the Star Wars Fansite Seminar, a collaborative online event that brought together experienced fan website operators to exchange knowledge about publishing, audience engagement, and community building. This initiative illustrated the site's broader philosophy: Star Wars fandom was not simply about consuming movies, books, and television programs, but also about creating information, sharing experiences, and helping other enthusiasts participate. Today, the history of FandomApocalypse.com is relevant both to longtime Star Wars followers and to anyone interested in the development of independent digital publishing, online communities, and the preservation of early social media culture.

Origins and Founding of Fandom Apocalypse

Fandom Apocalypse emerged in January 2013, shortly after one of the most consequential announcements in Star Wars history. On October 30, 2012, The Walt Disney Company announced its acquisition of Lucasfilm in a transaction valued at approximately $4.05 billion. The agreement also introduced plans for a new trilogy of Star Wars films, beginning with Episode VII. For a franchise whose future theatrical direction had seemed uncertain, the announcement created extraordinary interest among fans, journalists, authors, and entertainment industry observers. Independent websites suddenly had an abundance of new material to discuss, ranging from Disney's intentions to the possible return of familiar characters and the future of the extensive collection of Star Wars novels and comics.

Fandom Apocalypse entered this environment as a small, personality-driven alternative to larger entertainment news outlets. Its founding philosophy revolved around the idea that an apocalypse could represent revelation rather than destruction. Drawing on the Greek origins of the word, the creators treated the website as a place where opinions, interpretations, and discoveries about Star Wars could be revealed to readers. This gave the publication a playful identity that contrasted with the more formal presentation of mainstream entertainment journalism. Rather than attempting to report every development across the entertainment industry, Fandom Apocalypse concentrated on subjects that mattered to committed Star Wars enthusiasts.

The site's earliest documented articles date to January 2013, and they show that its contributors immediately began addressing important developments in Star Wars publishing and entertainment. Their subjects included the selection of J.J. Abrams to direct Episode VII, the continuing popularity of Star Wars: The Clone Wars, new Expanded Universe novels, and questions about fan behavior on social networks. This combination of entertainment reporting and community commentary distinguished the website from a simple news aggregator. Its contributors were interested not only in what was happening to Star Wars, but also in how fans responded to those developments and interacted with one another.

Founders, Contributors, and Editorial Leadership

The original Fandom Apocalypse identified Austin Blankenship as its founder and Chris Carey as another principal contributor. Both brought experience and personal enthusiasm to the project, although their backgrounds and approaches differed. Blankenship was involved in the wider Star Wars fan publishing community, including connections with SoloSound.net and EUCantina, two names associated with the franchise's independent online discussion culture. His profile also described work at a local library, college attendance, and interests outside the Star Wars universe. These details helped establish the personal character of the website: its writers were fans with everyday responsibilities who devoted part of their free time to discussing a fictional universe they cared about deeply.

Chris Carey brought a journalism background and previous experience contributing to Star Wars fan websites. His writing included film announcements, publishing developments, and commentary about the direction of Star Wars storytelling. The combination of Blankenship's energetic fan perspective and Carey's editorial experience gave Fandom Apocalypse a recognizable voice. Articles were often conversational, sometimes humorous, and frequently opinionated, but they also demonstrated knowledge of the franchise's extensive publishing history and its creative personalities.

Fandom Apocalypse was an independently created fan publication rather than an official Lucasfilm or Disney property. There is no verified evidence that the original website operated as a registered media corporation, employed a large editorial staff, or maintained a formal commercial publishing structure. Its identifiable leadership rested primarily with its named contributors. The distinction matters because the website's influence came from participation within the fan community rather than institutional authority or corporate sponsorship.

The Star Wars Fansite Seminar: A Defining Community Achievement

One of Fandom Apocalypse's most distinctive contributions was its organization of the Star Wars Fansite Seminar, conducted through Twitter in January 2013. The initiative was designed to connect experienced operators of Star Wars websites with newcomers interested in establishing their own blogs, news sites, or fan communities. Participants used the hashtag #SWFS to follow conversations, ask questions, and exchange advice. Instead of requiring a conference venue, admission fee, or specialized registration process, the seminar used a social media platform that was already central to online fandom.

Independent confirmation of the event appears in contemporary reporting by Club Jade and FANgirl Blog. Club Jade publicized the seminar on January 23, 2013, inviting readers interested in operating fan websites to participate in the Twitter discussion. Its subsequent recap preserved references to the conversation and comments from participants who appreciated the exchange of information. FANgirl Blog's January 25 coverage explicitly credited Fandom Apocalypse with initiating the event and described it as an opportunity for Star Wars website operators to share knowledge and learn from one another.

The seminar was particularly significant because independent fan publishing involved a variety of practical challenges. Website operators needed to manage publishing schedules, establish editorial standards, attract readers, moderate conversations, and decide how to balance personal opinions with reliable reporting. They also had to develop relationships with other sites and determine how to cover major franchise announcements without simply repeating information from larger publications. The #SWFS initiative encouraged experienced participants to discuss their approaches rather than treating their knowledge as proprietary information.

Contemporary comments also emphasized that there was no single correct method for running a successful fansite. This was an important principle in a community that included professional-looking news operations, personal blogs, podcasts, literature-focused websites, and discussion forums. The seminar provided a collaborative setting where different approaches could be compared and appreciated. It also demonstrated that a relatively small website could make a meaningful contribution to a much larger network by creating opportunities for others to connect.

The timing added another layer of historical interest. The seminar took place during the same week that news of J.J. Abrams' involvement with Episode VII began circulating widely. FANgirl Blog noted the extraordinary coincidence of a day devoted to fan publishing becoming a major news day for the entire franchise. For participants, the overlap illustrated exactly why fan websites mattered: they were places where major entertainment developments could be interpreted, debated, and shared almost immediately.

Website Content, Categories, and Editorial Features

Fandom Apocalypse's editorial content covered several major areas of Star Wars entertainment, with particular attention to the Expanded Universe, animated television, film production, and fan culture. Its surviving articles demonstrate a publishing style that combined timely reporting with longer opinion pieces, occasional interviews, and lighthearted entertainment. Rather than limiting itself to short announcements, the website frequently explored the implications of upcoming releases, evaluated creative decisions, and encouraged readers to consider subjects from different perspectives.

The site's recognizable content categories included Episode VII, The Clone Wars, and Fun News. Its coverage also extended to novels, comics, conventions, and community issues. The articles were organized in a chronological blog format, with publication dates, author names, and subject tags helping readers navigate the material. This arrangement reflected the conventions of independent publishing during the early 2010s, when blogs and content management systems made it possible for small editorial teams to maintain frequently updated entertainment websites.

One representative feature was a weekly selection of interesting Star Wars material from other websites. These collections directed attention to reporting by entertainment publications and commentary from fellow fansites. The practice demonstrated an important aspect of Fandom Apocalypse's editorial philosophy: the website was not attempting to isolate its audience from competing publications. Instead, it treated the broader fan publishing community as a resource, recommending material that readers might otherwise overlook.

The surviving content also reveals an appreciation for creativity beyond conventional film reporting. One article examined artwork by Agan Harahap that imaginatively inserted fictional characters into historical photographs. Another compared the animated character Pre Vizsla to the popular mobile game Fruit Ninja, using humor to connect Star Wars animation with contemporary gaming culture. These lighter subjects helped establish a recognizable editorial personality and made the website appealing to readers interested in entertainment as well as detailed franchise analysis.

Coverage of Episode VII and the Disney Era

The announcement that J.J. Abrams would direct Episode VII was one of the earliest major stories covered by Fandom Apocalypse. Chris Carey published an article on January 26, 2013, examining Abrams' selection and considering the implications of bringing a filmmaker closely associated with the modern Star Trek franchise into the Star Wars universe. His discussion addressed Abrams' previous directing experience, television work, relationships with composers and collaborators, and the creative expectations surrounding the new film.

The timing of this coverage is important. Lucasfilm formally confirmed Abrams' involvement in January 2013, with company president Kathleen Kennedy emphasizing his understanding of the franchise and his ability to bring a fresh perspective to its cinematic future. The announcement attracted enormous attention because it represented one of the first concrete creative decisions in the post-acquisition era. For independent websites such as Fandom Apocalypse, it provided an opportunity to move beyond speculation and begin evaluating the people responsible for shaping the next generation of Star Wars movies.

Fandom Apocalypse's treatment of the announcement illustrates the atmosphere of anticipation that existed before Star Wars: The Force Awakens arrived in theaters in December 2015. At the time, fans did not know which original characters would return, what the new story would involve, or how closely the sequel trilogy would follow earlier Expanded Universe material. Much of the conversation therefore revolved around creative possibilities rather than completed films. The site's articles preserve that uncertainty, making them useful historical records of how fans understood the franchise before subsequent developments changed their expectations.

This was also a period when Disney's ownership raised questions about continuity, storytelling authority, and the future of Star Wars publishing. In April 2014, Lucasfilm announced that the existing Expanded Universe would be preserved under the Star Wars Legends designation, while a new unified canon would guide future storytelling. That decision transformed the status of many novels and comics that had previously occupied an important place in fan discussions. Fandom Apocalypse's earlier coverage is particularly interesting because it documents the enthusiasm surrounding Expanded Universe projects before that transition occurred.

Star Wars Books, Authors, and Expanded Universe Reporting

Literature was one of the strongest elements of Fandom Apocalypse's editorial identity. Its writers followed forthcoming Star Wars novels closely, discussing their authors, settings, publication prospects, and relationships to established characters. This attention reflected the importance of books to the Star Wars community during a period when the franchise's fictional universe extended far beyond its theatrical releases.

A particularly substantial article from January 29, 2013, examined a proposed collection of standalone novels focusing on Luke Skywalker, Princess Leia, and Han Solo during the period between A New Hope and The Empire Strikes Back. The article discussed the authors Martha Wells, Kevin Hearne, and James S. A. Corey, the latter being the collaborative pen name of Daniel Abraham and Ty Franck. It explored their backgrounds, previous publications, and approaches to the characters, while also incorporating information obtained through direct communication with people involved in the publishing projects.

The article is notable because it went beyond repeating a publisher's announcement. It included details about manuscript development, author enthusiasm, editorial planning, and the narrative possibilities associated with each character. For example, the discussion of Martha Wells' planned Leia-focused story considered the importance of giving Princess Leia a central role in a substantial adventure. Coverage of Kevin Hearne's proposed Luke Skywalker novel explored the author's enthusiasm for the franchise, while the discussion of James S. A. Corey highlighted the storytelling experience of the two writers behind The Expanse.

Some of these projects eventually appeared in different forms or under different publishing arrangements. Wells' Razor's Edge, the James S. A. Corey novel Honor Among Thieves, and Hearne's Heir to the Jedi became recognizable titles associated with that period of Star Wars fiction. The latter was included in the new canon publishing program announced in 2014. This progression demonstrates why contemporary fan reporting is valuable: it preserves how projects were originally described, how authors understood their assignments, and how publication plans evolved.

Other literary subjects included Tim Lebbon's Dawn of the Jedi: Into the Void, the Kenobi novel by John Jackson Miller, and discussions of genre experimentation within Star Wars fiction. The website considered how publishers attempted to attract new audiences through horror, science fiction, and other storytelling approaches. Its contributors were willing to criticize books they disliked while also recognizing the commercial and creative considerations behind them. This combination of enthusiasm and skepticism made the publication more than a promotional outlet for new releases.

The Clone Wars and Animated Star Wars Storytelling

Another major subject was Star Wars: The Clone Wars, the animated series developed under George Lucas and supervised by Dave Filoni. During the early months of 2013, the series was approaching important developments involving Darth Maul, Mandalore, Pre Vizsla, and other characters whose stories had become central to the program. Fandom Apocalypse followed these developments with particular enthusiasm, publishing previews, commentary, and humorous observations about individual episodes.

Its coverage of the Darth Maul storyline reflected the intense interest surrounding the character's return and the complicated political conflicts on Mandalore. The writers encouraged viewers to revisit earlier episodes before watching new installments, emphasizing how storylines developed across multiple seasons. They also discussed the challenge of avoiding spoilers, especially when plot information became available online before episodes aired. This connection between episode coverage and fan behavior was characteristic of the website's broader editorial approach.

The publication also paid attention to the creative work behind the series. Its weekly reading recommendations highlighted interviews and question-and-answer sessions involving Dave Filoni, including discussions of his previous work on Avatar: The Last Airbender and his collaboration with George Lucas. These subjects appealed to fans interested in animation production, character development, and the relationship between television storytelling and the larger Star Wars universe.

From a historical perspective, this coverage captures an important stage in the development of Star Wars animation. The Clone Wars helped establish characters and narrative traditions that continued to influence later productions, including Star Wars Rebels, The Mandalorian, and Ahsoka. Fandom Apocalypse's contemporary commentary therefore provides insight into how viewers reacted to these characters and storylines before their broader significance became apparent.

Fan Etiquette, Spoilers, and Online Community Standards

One of the more thoughtful aspects of Fandom Apocalypse was its willingness to address the behavior of fans themselves. A January 19, 2013, article examined the problem of spoilers and the disagreements that arise when people reveal important plot details before others have experienced a story. Although spoilers were hardly a new concern, social media made them increasingly difficult to avoid. Twitter feeds, Facebook posts, and rapidly circulating entertainment reports created situations in which readers could encounter major revelations without warning.

The article argued that disagreements over spoilers often resulted from conflicting expectations. One person might consider a particular plot development common knowledge, while another might still be looking forward to discovering it independently. Rather than treating these disagreements as opportunities to assign blame, the writer encouraged readers to recognize the perspectives of others and exercise consideration when discussing sensitive story information.

This discussion reflected a larger transformation in online entertainment culture. Traditional fan forums often separated spoiler discussions into designated sections, allowing readers to decide how much information they wanted to encounter. Social media platforms blurred those boundaries because posts from different subjects and communities appeared together in continuously updated feeds. Fandom Apocalypse recognized that the technical structure of these platforms affected how fans experienced stories and interacted with one another.

The article's emphasis on courtesy, communication, and personal responsibility also complemented the website's collaborative activities. The same publication that encouraged experienced fansite operators to help newcomers was asking individual readers to respect differences in viewing habits and expectations. Together, these subjects reveal an editorial philosophy concerned with the quality of fan participation, not merely the quantity of entertainment news being shared.

Fandom Apocalypse Day and the Broader Culture of Fan Unity

The name Fandom Apocalypse also became associated with an online call for unity among different fan communities. Material preserved alongside the website's history describes a proposed FandomApocalypse Day on February 15, the day after Valentine's Day. Participants were encouraged to wear clothing or accessories associated with their favorite books, television programs, bands, comics, anime, or other interests, and to recognize fellow fans through a shared symbol and hashtag.

The underlying message was that fans of different entertainment properties had more in common than their disagreements suggested. Enthusiasm for fictional characters, musicians, stories, and imaginary worlds could provide a basis for connection rather than rivalry. The proposed observance encouraged participants to interact with people outside their usual communities and to spread the message through social media.

It is important, however, to distinguish this broader FandomApocalypse hashtag material from the independently documented Star Wars fansite initiative. The available evidence does not conclusively establish that the February 15 observance originated with Austin Blankenship, Chris Carey, or the original FandomApocalypse.com editorial team. The similarity of the names and the overlap in fan-oriented themes are interesting, but they do not prove common authorship or organizational control.

The distinction illustrates a characteristic of early social media culture: hashtags, informal campaigns, and community identities frequently developed across multiple platforms without centralized ownership. Nevertheless, the themes of cooperation and shared enthusiasm are consistent with the collaborative spirit that characterized the Star Wars Fansite Seminar.

Audience, Popularity, and Community Reputation

Fandom Apocalypse primarily served dedicated Star Wars enthusiasts who wanted more than basic announcements about movies and merchandise. Its likely audience included Expanded Universe readers, followers of The Clone Wars, independent bloggers, aspiring fansite operators, and social media participants interested in discussing the franchise's creative direction. The depth of its literary coverage suggests particular appeal among readers familiar with Star Wars publishing, while its humorous articles and film commentary made it accessible to a broader group of fans.

The website's reputation is most clearly documented through its interactions with other independent publications. Club Jade's coverage of the Star Wars Fansite Seminar and FANgirl Blog's recognition of the initiative demonstrate that Fandom Apocalypse was visible within an established network of Star Wars commentators. Responses to the seminar were positive, with participants appreciating the opportunity to compare experiences and exchange advice. Such contemporary reactions are more meaningful evidence of community recognition than unsupported claims about the site's overall popularity.

There are limitations to the available evidence. No reliable historical traffic figures, subscriber totals, advertising revenues, or comprehensive audience demographics were located. Consequently, it would be misleading to describe Fandom Apocalypse as one of the largest Star Wars websites of its era or to assign it a specific readership. Its documented achievement was not necessarily mass-market reach, but participation in a specialized community whose members maintained relationships across multiple websites.

There is likewise no verified record of major industry awards, formal editorial prizes, or official Lucasfilm recognition specifically awarded to FandomApocalypse.com. Its most identifiable accomplishment was the collaborative seminar, which received favorable acknowledgment from fellow fan publishers. For a small independent publication, that kind of peer recognition could be an important measure of success, particularly when the website's mission emphasized shared knowledge and community involvement.

Location, Geographic Reach, and the Website's Online Presence

Unlike a physical museum, bookstore, or entertainment venue, Fandom Apocalypse operated primarily as an internet-based publication. Its historical identity was tied to its domain name and digital community rather than a public location where visitors could attend events. Although Chris Carey's contributor biography referred to Washington, D.C., this does not establish that the website maintained its headquarters there. A verified business address or registered office for the original operation has not been established.

The absence of a confirmed physical location is consistent with the decentralized character of independent fan publishing. Contributors could write from different cities, collaborate through online communication, and reach readers across national borders. The Star Wars Fansite Seminar demonstrated this geographical flexibility particularly well, allowing participants to exchange information through Twitter without traveling to a convention center or meeting room.

Fandom Apocalypse's geographic significance therefore rested in its relationships with the international Star Wars community. Its coverage of Star Wars Celebration Europe II, for example, encouraged attendees to share photographs, video recordings, and information with fans who could not attend. This reflected an understanding that online publishing could extend the reach of physical events, allowing enthusiasts around the world to participate indirectly in conventions and gatherings.

For readers interested in proximity to major Star Wars institutions, the relevant connections were digital and editorial rather than geographical. The website followed developments from Lucasfilm, Disney, Del Rey, and the wider fan publishing network, but it was not a branch of those organizations. Its value came from interpreting their activities for an independent audience.

Website Navigation, Archives, and Reader Experience

The original Fandom Apocalypse used a blog-oriented publishing structure that emphasized articles, author attribution, chronological organization, and subject categories. Readers could encounter recent posts, follow discussions about particular subjects, and explore older material through the site's archive and navigation features. Its content was organized around recurring interests rather than the extensive departmental structure of a large commercial entertainment publication.

The site's identifiable subject areas included Star Wars film news, Expanded Universe literature, The Clone Wars, fan culture, humor, and commentary. Individual articles often contained references to other publications, interviews, or announcements, helping readers discover additional sources of information. The website also encouraged conversation through reader comments and connections to social media.

The available evidence does not establish that Fandom Apocalypse operated an online store, subscription service, paid membership program, or formal merchandise catalog. It was principally a content publication, so its navigation should be understood in terms of editorial categories and archived posts rather than commercial product menus.

This structure is significant because it reflects how many independent entertainment websites operated before short-form social media content became increasingly dominant. Blogs allowed writers to publish substantial arguments, preserve discussions over time, and maintain recognizable editorial identities. A reader could follow an author's developing opinions across multiple articles, something that is often more difficult to reconstruct from isolated social media posts.

Disappearance of the Original Website and the Domain's Later Revival

The original FandomApocalypse.com eventually ceased operating in its earlier form, and the domain subsequently became available for registration. A later custodian acquired the address with the stated intention of preserving and recreating selected historical content rather than allowing the domain to be repurposed for an unrelated subject. The revival was conceived as a nostalgic project that would introduce newer visitors to the original publication and give longtime readers an opportunity to revisit material from the early 2010s.

The revived presentation was not intended to reproduce the original website's appearance exactly. Instead, it emphasized the atmosphere of the earlier fan community while making archived writing available again. This approach illustrates a common challenge in digital preservation: preserving the text of an old website does not necessarily preserve its original design, technical features, comments, external links, or interactive experience.

The exact circumstances surrounding the original site's disappearance remain uncertain. The available evidence does not establish a final publication date, the reason the original operators stopped maintaining the domain, or the precise date of its expiration. It would therefore be inappropriate to attribute the closure to financial problems, declining popularity, disagreements among contributors, or any other specific cause without additional documentation.

The later acquisition also should not be confused with uninterrupted ownership. The original editorial project and the subsequent preservation effort represent different phases of the domain's history. The names of the original contributors are known, but the identity of the later domain registrant has not been independently verified through the sources reviewed here.

Historical copies of the website may be explored through the Internet Archive's Wayback Machine, although archived coverage can vary considerably by date. Some pages may survive without images or functioning navigation, while others may have been captured only partially. Archived pages are especially useful for distinguishing original articles from later reproductions and for examining how the site's presentation changed over time.

Press Coverage and Relationships with Other Star Wars Websites

Fandom Apocalypse's most substantial independently documented media recognition came from other publications within the Star Wars fan community. Club Jade and FANgirl Blog both discussed the Star Wars Fansite Seminar in January 2013, providing contemporary evidence of the project's visibility and reception. These reports establish that the initiative was not merely an event described retrospectively by the site's own custodians; it was recognized and discussed by other active participants at the time.

The surrounding network included sites such as TheForce.net, EUCantina, Tosche Station, and other independent publications that specialized in different aspects of Star Wars culture. These websites collectively helped create an information ecosystem in which fans could discover breaking news, analyze fictional continuity, debate creative decisions, and follow developments in books, television, games, and conventions.

TheForce.net's historical archives demonstrate the breadth of activity taking place in 2013, including convention reporting, author interviews, merchandise announcements, podcasts, and coverage of the upcoming sequel trilogy. This wider publishing environment helps explain why a small website could find an audience by concentrating on distinctive editorial perspectives rather than attempting to compete with every established news operation.

Academic research also provides context for the importance of such communities. William Proctor's 2013 study of online Star Wars fandom examined reactions to Disney's acquisition of Lucasfilm and found a more complicated range of emotional responses than simplified narratives of fan outrage suggested. Although the study was not an assessment of Fandom Apocalypse itself, it helps explain the environment in which the website operated: fans were negotiating excitement, uncertainty, nostalgia, skepticism, and competing expectations about the franchise's future.

Cultural Significance and the Value of Preserving Independent Fan Websites

Fandom Apocalypse is culturally significant as an example of participatory fan publishing during a transitional period in internet history. Its contributors were not simply receiving information from entertainment companies; they were interpreting it, questioning it, and redistributing it through their own editorial work. They also helped other fans develop the skills needed to become publishers themselves, illustrating how online communities could produce knowledge rather than merely consume entertainment.

The website's history highlights the relationship between fan enthusiasm and informal expertise. Contributors who spent years reading Star Wars novels, following animation, and participating in online discussions developed specialized knowledge that could be valuable to other readers. Their understanding of authors, fictional continuity, publication schedules, and community debates allowed them to provide context that general entertainment outlets sometimes overlooked.

Its preservation also raises broader questions about digital cultural memory. Independent websites can disappear when hosting accounts close, domain registrations lapse, or their creators move on to other interests. Unlike printed magazines or books, digital publications may leave behind incomplete records unless their pages have been captured by archives or saved by individual readers. The loss can include not only articles but also comment discussions, design choices, external references, and evidence of relationships among communities.

Fandom Apocalypse's surviving material is especially valuable because it captures a moment before several major developments had reshaped Star Wars fandom. The sequel trilogy had not yet premiered, the Expanded Universe had not yet been reorganized under the Legends designation, and The Clone Wars was still producing episodes that would influence later stories. Contemporary articles preserve the expectations and uncertainties of that period without the hindsight available to modern audiences.

The Star Wars Fansite Seminar remains the clearest example of the site's lasting contribution. By encouraging publishers to share practical knowledge, the project demonstrated that fandom could support collaboration across websites with different editorial styles and audiences. Its importance lies less in any single technical recommendation than in the principle that independent creators could strengthen their community by helping one another.

FandomApocalypse.com's Place in Star Wars History

FandomApocalypse.com was never simply a repository of Star Wars announcements. It was a small, independent editorial project shaped by the personalities of its contributors, the rapid changes occurring within the franchise, and the relationships that connected fans across the internet. Its articles addressed films, novels, animated television, conventions, humor, and online etiquette, while its most recognizable community initiative encouraged fansite operators to exchange experience and expertise.

The website's original life was relatively brief in the surviving record, and many details about its ownership history, readership, and eventual disappearance remain undocumented. Nevertheless, contemporary recognition of the Star Wars Fansite Seminar, together with the substantial body of preserved writing, establishes that Fandom Apocalypse participated meaningfully in the independent Star Wars publishing community of 2013.

For modern readers, its appeal is partly nostalgic and partly historical. The articles offer a view of Star Wars at a moment when the future seemed unusually open, when independent fan blogs still played a prominent role in online discussion, and when a group of enthusiasts could organize an international exchange of publishing knowledge through a simple social media hashtag. The later effort to preserve the site's content reinforces an important lesson about internet history: even relatively small fan projects can leave behind records worth saving, particularly when they document the people, conversations, and creative expectations that shaped a community.

 



FandomApocalypse.com